Branding project for a family outdoor adventure company that’s all about fun and adventure together.
Logo
The logo combines a flying turtle with elements of an off-road vehicle.
Colors
The color palette aligns with the world of outdoor and nature: green and earth tones.
Fonts
The fonts are tailored to the target audience and convey a sense of lightness and movement.
Logo
The logo combines a flying turtle with elements of an off-road vehicle.
Colors
The color palette aligns with the world of outdoor and nature: green and earth tones.
Fonts
The fonts are tailored to the target audience and convey a sense of lightness and movement.
sketches
For the logo sketch, I mixed wings witha splash of mud to show movement and adventure. The turtle shell and jeep front represent the brand name, The Flying Turtle-combining toughness with a sense of freedom and fun.
The Designing process
A family outdoor adventure company, I designed an illustrated logo that reflects both playfulness and exploration. I combined natural shapes with bold, fun elements to capture the spirit of family adventures. The color palette-earthy green, yellow, and orange-was chosen to reflect nature, energy, and warmth, giving the brand a friendly and outdoorsy feel.