The Flying Turtle

Branding project for a family outdoor adventure company that’s all about fun and adventure together.

Logo​

The logo combines a flying turtle with elements of an off-road vehicle.

Colors

The color palette aligns with the world of outdoor and nature: green and earth tones.

Fonts

The fonts are tailored to the target audience and convey a sense of lightness and movement.

Logo

The logo combines a flying turtle with elements of an off-road vehicle.

Colors

The color palette aligns with the world of outdoor and nature: green and earth tones.

Fonts

The fonts are tailored to the target audience and convey a sense of lightness and movement.

sketches

For the logo sketch, I mixed wings witha splash of mud to show movement and adventure. The turtle shell and jeep front represent the brand name, The Flying Turtle-combining toughness with a sense of freedom and fun.

The Designing process

A family outdoor adventure company,
I designed an illustrated logo that reflects both playfulness and exploration.
I combined natural shapes with bold, fun elements to capture the spirit of family adventures.
The color palette-earthy green, yellow, and orange-was chosen to reflect nature, energy, and warmth, giving the brand a friendly and outdoorsy feel.

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